In 2012, Matthew Lee founded Nature Terms Group, based in Malaysia, with an ethos of “combining nature and science.” Under his leadership, the group has evolved into a comprehensive enterprise integrating health product R&D and manufacturing, advanced botanical formulation, global marketing, and renewable energy innovation. 

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Mr. Matthew has over 30 years of experience in the healthcare industry. Throughout his distinguished career, he has acquired extensive knowledge in the formulation, manufacturing, and global marketing of health products. His expertise spans a wide range of areas, from developing cutting-edge healthcare formulations to overseeing complex production processes and spearheading successful international marketing campaigns.
 

Mr. Matthew’s strategic insights and hands-on experience have enabled him to collaborate with global leaders, helping businesses expand their reach and improve health outcomes worldwide. His deep understanding of the regulatory landscape, coupled with his passion for innovation, allows him to craft tailored solutions that meet the highest standards of quality, safety, and efficacy.
 

As a thought leader in the healthcare field, he remains committed to staying at the forefront of emerging trends and technologies, continuously exploring new ways to enhance health and wellness.He is always committed to develop new health products, optimise manufacturing processes, or navigate the complexities of global markets.

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He graduated from the National University of Malaysia (UKM), where he majored in Anthropology & Sociology and Political Science. Upon completing his studies, he embarked on a corporate career, gradually becoming an integral member of various core teams and accumulating over three decades of experience in corporate management and market expansion.

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He began his professional journey as the Market Development Manager at Morwell Holdings Sdn Bhd, where he was responsible for market strategies and client relationship management, successfully building a strong business network. Later, he joined Katei Healthcare Centre as General Manager. The centre was founded by Dr. Lau Poh Yok, a medical doctor invited back from Nagoya University in Japan, and it became the first company in Malaysia to pioneer and promote the concept of health management. Under Lee’s leadership, the centre developed comprehensive operational systems and brand strategies, successfully introducing health management as a new concept into the Malaysian market and gaining broad recognition.

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Subsequently, he served as the Managing Director of CIV World of Sports Sdn Bhd, leading the strategic direction of the sports and leisure industry while diversifying the company’s portfolio. He later assumed the role of Chief Executive Officer (CEO) of the Malaysia branch of Dalian Merro International Group, where he managed the group’s overall operations in Malaysia, spearheaded regional market expansion, and optimized the corporate management system.

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Building on his extensive multinational experience, Lee founded a biotechnology company in Hong Kong, serving as Founder and President. Under his leadership, the company achieved remarkable success, generating over RM 200 million in sales within its first year of operation and setting a strong benchmark in the regional healthcare industry.

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In 2012, he went on to establish Nature Terms Group, where he continues to serve as Founder and President. Guided by the philosophy of “combining nature and science,” he has led the group toward internationalization. Today, Nature Terms Group focuses on health and wellness product research and development, as well as OEM solutions, successfully building a global presence and establishing itself as a regional leader in the health industry.

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Matthew is recognized for his distinctive professional profile. With more than thirty years of corporate management and market development experience, he specializes in multinational business strategy, market expansion, and organizational leadership. He possesses a strong track record in the healthcare industry, while also being adept at integrating corporate operations with socio-economic platforms to promote industrial internationalization and regional cooperation.

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